Business
An At-Home Workout That Doesn’t Suck – Greco Method At-Home
People often ask us what the Greco experience is about. Greco members come to our studios for personalized training, accountability & results. Plain and simple. Before the lockdowns, our members trained with us in-studio 4-6 times per week, the Greco Method addiction, a healthy one at that. When all of our studios were mandated to…
Read MoreThe State of Fitness in 2021
Put your learning into action! There’s an optional CEC Quiz available for purchase to assess the knowledge you gained from this blog post. You’ll earn 1.0 CEC for all the certifications you hold upon successful completion of the Quiz (PTS, HWL, FIS). Login to your member portal. Click ‘Get Education’ and ‘CEC Quizzes’ to purchase. Need help navigating your member portal? Watch…
Read MoreBusiness Spotlight: onlythestrong
WHAT TYPE OF BUSINESS ARE YOU IN? onlythestrong is a Personal Training & Fitness Education organization with two locations in Toronto and Etobicoke. TELL US ABOUT YOUR BUSINESS? The common saying ‘only the strong’ is generally understood as a reference to physical strength. This could not be further from the truth in our business. We…
Read MoreHow To Motivate and Inspire Others When You Feel Stuck?
The global pandemic bombarded the fitness industry with bad news after bad news. It is expected that your brain gets in what I call prefrontal cortex overload. Fear is taking over. How are you supposed to motivate and inspire others when you personally feel stuck? Do you feel like powerful emotions are having the best…
Read MoreEmail Marketing 101: Increase Your Business With Emails (Part 2)
In part 1 of our email marketing series, we went over the basic understanding of an email as well as the types of emails you can send. Read Part 1 of our Email Marketing 101 series. In part 2, we’ll conclude by telling you about the best times to send emails, what key metrics to look…
Read MoreStaying Motivated and Inspired in the Now Normal
When ‘social’ distancing becomes an ever growing term not only in our everyday lives but the ways in which we lead group fitness classes, it can be easy to lose momentum and motivation, or just not feel inspired. As humans, we crave human connection, we want to feel a sense of belonging. As group fitness…
Read MoreBuild It and They Will Come
BY JEFF TIESSEN, PARASPORT® ONTARIO EXECUTIVE DIRECTOR AND 3-TIME PARALYMPIAN First, who are “they”? Well, in this case “they” are potential clients with disabilities for your fitness facility. Build “what” you might be quizzing next? Well, that depends. It could be one of two things, or both. Both would be best actually… particularly if we’re…
Read MoreEmail Marketing 101: Increase your business with emails (Part 1)
Running a fitness business takes a lot of work – whether you’re a boutique gym owner or train clients online. Digital marketing is a great way to help your business thrive, get new customers, build connections and inspire your current and potential customers. Specifically, one of the best (and low-cost) ways to reach your audience…
Read MorePositive Stories: Ubivore Sisters
Running a business takes guts and a whole lot of risk to step out into the unknown and create something new. There are always new obstacles to overcome, unforeseen risks to conquer and anxiety that has to be pushed aside if you want to see change. Fortunately, the bigger picture – our why – has…
Read MoreBusiness Spotlight: XBody
WHAT TYPE OF BUSINESS ARE YOU IN? XBody is a manufacturer and supplier of Whole Body Electric Muscle Stimulation devices meant for use in the Fitness Industry. This technology is provided by an Educated* professional, giving the end user a highly efficient and effective way to work out without the need for weights. TELL US…
Read More